The WOUD Hoop Rack is born out of the simple joy and playful spirit of a garden game. Designer Jeanette Holdgaard, inspired by a round of 'ring the stick', has transformed these elemental shapes into a striking and versatile rack. Slide the central piece through the stick, select one of the three distinct positions, and behold a piece that is as much about form as it is function.
Embodying a minimalist aesthetic, the Hoop Rack can take on a multitude of roles. It's a natural fit for compact spaces like kitchens, where it can suspend tea towels and utensils, or in hallways as an elegant solution for organizing bags and jackets.
Designed by the visionary Jeanette Holdgaard, a Danish designer who brings a modern twist to her creations, she is dedicated to forging a new design vernacular that bridges the gap between art and practical design. With her artful approach, she pays close attention to societal trends, giving life to graphical and sculptural works that resonate with contemporary sensibilities.
As a Danish design company, Woud holds true to their vision of creating unique pieces. While they maintain the foundation of Nordic design, they consistently strive to elevate their work through innovative form, functionality, and material choices. According to Woud, timeless design has the power to evoke emotions, spark inspiration, and beautify homes by showcasing individual personality.
Mia and Torben Koed, the founders of Woud, utilized their three decades of experience to embark on a new project. They felt a desire for change and a new challenge, which led them to build an ambitious design brand from the ground up. They emphasized using high-quality materials and paying close attention to the finer details. The WOUD collection was founded on the principle of innovation and pushing boundaries, rather than relying on nostalgia. The brand is passionate about exploring and developing new ideas in terms of form, function, and material choice, reflecting their love for authentic design.
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